Westjet christmas stunt

WestJet Christmas Miracle - The WestJet Christmas Miracle truly shows what the season of giving is all about. Not to mention how far a well-meaning publicity stunt can go. Ins. WestJet is calling its holiday marketing stunt a “Christmas Miracle, ” but anyone with a marketing bone in his or her body knows it’s more of a social media slam-dunk.

The airline’s carefully concocted plan to dole out gifts to 250 lucky passengers travelling from Toronto and Hamilton en. To pull of the experiential stunt, WestJet worked with the Canadian charity Live Different, which sets up trips for volunteers to assist in development projects in countries like Haiti, Dominican Republic and Thailand.

How WestJet turned goodwill into millions in free advertising A Real" Christmas Miracle" Team 2: V. Lauren French, Danielle Hutchins, Jacoby Phillips, Kara Wennlund, Julianne Wilhelm WestJet Finds Out What Passengers Want For Christmas, Leaves Presents At Baggage Claim (VIDEO) Canadian low-cost carrier WestJet gave passengers an early Christmas surprise as part of a feel-good PR stunt People got to ask Santa for gifts as they boarded and then collected their presents at.

WestJet brought that feeling of magic to children and adults alike, and that’s what made its “Christmas Miracle” PR campaign so great. What made WestJet’s “Christmas Miracle” PR stunt so great Dec 12, 2013.

If there's one video that deservedly went viral this holiday season, it's Christmas Miracle produced by WestJet, Canada's second largest airline. The WestJet Christmas Miracle truly shows what the season of giving is all about.

Not to mention how far a well-meaning publicity stunt can go. Instead Westjet christmas stunt relying on age-old tactics that usually focus more on the benefits for the company than the customer, this happy event proves that doing good. Dec 12, 2013. While other companies mark down prices or put big inflatable Rudolphs outside their offices for the holidays, WestJet decided to market itself for. This year’s WestJet Christmas Miracle video has an Alberta focus, as the company surprised Fort McMurray residents impacted by the May wildfires.

READ MORE: WestJet Christmas Miracle stunt ad. Christmas is a time of miracles. It’s also a time for feel good brand activations. WestJet Airlines combines these elements in a beautiful stunt at airports in Westjet christmas stunt.

While other companies mark down prices or put big inflatable Rudolphs outside their offices for the holidays, WestJet decided to market itself for Christmas by actually showing us what Christmas.

WestJet Airlines Ltd. performs Christmas marketing miracle with viral video The airline's heart-warming Christmas stunt, which surprises passengers with gifts they wished for hours before, has hit. In the lineup, Brigitte Boucher, who was traveling to Vegas to celebrate her fifth wedding anniversary, reminded her husband of WestJet’s “Christmas Miracle: real-time giving” stunt.

“Everything you wished for from Santa Claus, WestJet gave you, ” she said. Canadian airline WestJet pulled off a Christmas stunt that involved gifting passengers what they desired for Christmas.

Preflight passengers had the opportunity to talk to Santa (sat in a studio) via a video screen and told him what they really wanted for Christmas. WestJet had teams of people on. While other companies mark down prices or put big inflatable Rudolphs outside their offices for the holidays, WestJet decided to market itself for Christmas by actually showing us what Christmas.

Watch video · Marketing experts on why WestJet's viral Christmas ad is good for building brand image, but likely won't translate into increased sales.

Dec 9, 2013. But, thanks to WestJet, one gaggle of weary travelers was treated to a Christmas miracle that turned an airport into Santa's workshop. We're bringing the joy of the Christmas season across Canada this year. Check Westjet christmas stunt the latest WestJet Christmas Miracle now. For 12 days, we surprised thousands of guests to spread a little# WestJetChristmas cheer. Our WestJetters and special guests brought them to life, but the vi. Christmas miracles really do exist and airline WestJet has proved it with a massive PR stunt that will warm the hearts of even the most cynical of Scrooges out there.

Christmas miracles really do exist and airline WestJet has proved it with a massive PR stunt that will warm the hearts of even the most cynical of Scrooges out there.

hen you are a child, there is an undeniable sense of magic to Christmas. From Santa’s jovial laugh to the presents magically appearing under the tree on Christmas morning, it is a fantastic experience that makes the holiday unlike any other. This wasn't WestJet's first foray into spreading airport Christmas cheer. Last year, the airline created a Christmas-themed flash mob, complete with dancing elves, in the middle of an airport. If you have browsed the Internet in the last week then I am sure you have stumbled upon WestJet’s “Christmas Miracle” PR stunt (and you cried just like I did when you watched it).

If you're despairing for humanity during the festive period thanks to things like this Harvey Nichols advert, then this video might offer a crumb of comfort. For Canadian airline WestJet pulled. WestJet 'Christmas miracle' video warms hearts on social media. WestJet 'Christmas miracle' video warms hearts on social media. The airline tried a similar stunt last year, when passengers. •Social engagement - WestJet released Facebook social voting polls just days before the WestJet 12 flights of Christmas was reveled, asking the public to vote on an aspect of each stunt.

The winning vote was then integrated into the stunt as determined by the fans! Marketing experts on why WestJet's viral Christmas ad is good for building brand image, but likely won't translate into increased sales.

WestJet Santa Stunt Leaves Sour Taste - 12/13/2013. passengers on a WestJet flight get asked by a digital Santa what they want for Christmas. While they’re in the air, teams from WestJet. Dec 11, 2013 · Christmas miracle or sickly sweet PR stunt? Either way, it's unlikely these WestJet passengers care after they had their wildest holiday wishes granted during a flight across Canada.



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